About a year and a half ago, Town Essentials started a direct to home service, supplying grocery and vegetables. In various conversations with Town customers, realized that customers were benefiting in many ways. Some of these benefits, can be classified as tangible and some intangible.
Would like to share some of these benefits, they are:
Time, Time, Time: For the Indian professional and especially working couples, time has become very scarce, long working hours, lengthy commutes, whatever little remains is personal or family time. If any free time is available, the last thing on anyone’s minds is grocery shopping.
Even, if one liked shopping, you have to hustle, take out your car or two-wheeler, drive to the store, finding parking, then shop, wait for your turn in lengthy check out lines, settle the bill, then carry grocery to your vehicle, drive back home, last lug your grocery from the parking lot into your home. In addition to all the hassle your vehicle has burnt some scarce fuel also. All this can be eliminated by a click of the button and the goods are delivered to your doorstep. The hassle and the time you save, is an intangible, true cost should be accounted for, some call it the welfare surplus or quality of life surplus.
Eco Friendly: A brick and mortar grocery store, needs a of lot of energy to sustain the infrastructure. Air conditioning, packaging and the fuel consumed to travel to the store. If there are 100 customers for 100 orders, each customer’s travel to and fro from the store has to be accounted for. In the case of online purchase, these orders will be delivered with a smaller number of vehicles, reducing traffic on city roads and lower fuel consumption.
Accounts: Keeping a tab of how much you spent by order, day, week, month, year etc can all be tracked. When you go shopping unless you store the bill and remember to capture it, very unlikely you will have the full picture. Using staff for cash purchases has leakages associated with it.
Special Purchases: Party Shopping can be hell, get this from this shop, get that from that shop, already arranging a party is stressful, getting everything together only adds to the stress.
Quality: the vendor is able to supply the same quality across the city. Else you really have to depend on your corner store and you don’t have a choice when the quality is bad.
Choice: Physical stores are limited by space of how many products can be stored. An online store can have an offering that is always larger than the physical space. The store can always deliver slow-moving items, without stocking them.
Repeat: 80% of a monthly grocery list is generally the same as last month. So you can reorder from the last order or most frequently ordered items.
Finally, there are some who just enjoy shopping, for them grocery shopping is a priority, they love going to markets, touching and feeling the vegetables before purchase. For this category of people, online grocery service is a firm no for sure.