Pearls of Wisdom : Part 2

Part 2 …..

Design is not a factory – And it never will be… Design teams pushing the envelope and attempting optimal solutions cannot afford NOT to have control of their own environment. This is independent of the size of the team. If a team is NOT pushing the envelope, then they are not working on a competitive product, because someone out there IS.

Image-orientation is the death of Results-orientation. True Results-orientation means you may “look bad” in the short term as you face up to problems, but will ultimately have great outcomes. Image orientation guarantees short term success and reputation, but ALWAYS at the expense of the long term. I have never seen an exception to this in my 20 years at Intel, a company renowned for it’s consistently strong results, and I’ve seen both “orientations” in practice…

It is a sin to waste engineering time. – It can never be recovered. Engineering time is to development as fab capacity is to production. Using designers’ time most effectivley should be the primary driving factor in dealing with any development group, and your technical experts are the equivalent of the most expensive machine in the fab. Think carefully before enacting sweeping requirements (additional training, restrictions, etc.)

Always align responsibility & authority – This is one of the few rules I found to be effective in building effective organizations. Without this, org charts may look good, but the organization is flawed and stifles itself.

more in the last part 3 …….