Kevin Werbach in his latest article articulates what customers are looking for. It is no longer the fastest machines or one which has the biggest storage. But its all about extracting value.
Kevin decribes the challeges of today as companies worrying less about how fast their computers run and more about how well they work together. People no longer wonder whether something is available online, but rather how to find and make use of it. Companies worry less about how to move large numbers of units, whether it is songs or laptops, and spend more time thinking about how to make money doing so. Those are today’s challenges.
Linear Progressions are Boring
Linear progressions, such as the consistent improvement in processing power heralded by Moore’s Law, are fundamentally boring. They are like driving for hours on a straight, featureless highway: You know you’ll eventually get to where you want to go, but the trip itself becomes a blur. If instead the path forward involves stair-step transitions, through which the entire ecosystem reconfigures itself, life is far more exciting. Change is no longer measurable by one variable. It arrives in waves of interconnected developments whose relationship we only dimly discern.