Why the creative shall inherit the economy ? Competition has pushed quality so high and prices so low that few manufacturers can survive on performance and price alone. To produce value, they must give customers something to please their sensory side. Aesthetics is the killer app. The production of wealth comes not simply from labor or raw materials or even intellectual brilliance. It comes from new ways to give people what they want. By matching creativity and desire, the economy will renew itself. The Aesthetic imperative (via wired).