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strategy vs tactics

(via emergic) (via Marketing playbook) We continue to misunderstand strategy and tactics… mostly doing one and thinking it is the other… below that can help differentiate better

Strategy
– Strategy a : The science of military command, or the science of projecting campaigns and directing great military movements; generalship.
– The set of decisions made to best ensure achievement of the desired objectives, based on an assessment of:
… one’s own current situation/position; capabilities & shortcoming; competitive position
… options/alternatives — risks
… timing

My addition : Strategy is about finding new sources that provide a competitive advantage… It is not about elaborating choices that exist to solve problems, defining teamwork or winning a war but about making a choice amongst multiple choices

Tactics

Tactic a : a device for accomplishing an end; b : a method of employing forces in combat
– The set of requirements for a plan to take effect

Tactical vs. Strategic:
– Always relative to one another
– Tactics: the set of actions taken to fulfill a strategy

And finally the ultimate quote………..

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu (Chinese General, circa 500 BC)

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