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I hate marketing by Geoff via Every Bastard Says No, The 42 Below Story

The 42 Below Story is a unique one, a touch of genius, raised 15 million in a public listing, capital was used  for building a brand, took a Kiwi voice global, created 138 million in shareholder value.I am listing some key nuggets from the chapter "I hate marketing" by GeoffDiamonds are made under PressureMarketing is… Continue reading I hate marketing by Geoff via Every Bastard Says No, The 42 Below Story

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Coolest Small Food Businesses

Food is one area, where one sees a lot of innovation and creativity. I have tried to compile a list of food concepts: food trucks, restaurants, coffee, fresh daily dinner kits, etc. How many of them will succeed and scale only time can answer.ScratchDC (let's get cookin)They create fresh daily dinner kits, that come chopped,… Continue reading Coolest Small Food Businesses