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Peter Drucker on Marketing

(via forbes)Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing… Continue reading Peter Drucker on Marketing

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I hate marketing by Geoff via Every Bastard Says No, The 42 Below Story

The 42 Below Story is a unique one, a touch of genius, raised 15 million in a public listing, capital was used  for building a brand, took a Kiwi voice global, created 138 million in shareholder value.I am listing some key nuggets from the chapter "I hate marketing" by GeoffDiamonds are made under PressureMarketing is… Continue reading I hate marketing by Geoff via Every Bastard Says No, The 42 Below Story