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I hate marketing by Geoff via Every Bastard Says No, The 42 Below Story

The 42 Below Story is a unique one, a touch of genius, raised 15 million in a public listing, capital was used  for building a brand, took a Kiwi voice global, created 138 million in shareholder value.I am listing some key nuggets from the chapter "I hate marketing" by GeoffDiamonds are made under PressureMarketing is… Continue reading I hate marketing by Geoff via Every Bastard Says No, The 42 Below Story