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Peter Drucker on Marketing

(via forbes)

Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

 

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